How To Run Google Ads For Clients.
In the wake of the COVID-19 pandemic, global businesses are increasingly reliant on e-commerce.
With people now heavily reliant on the internet, entrepreneurs are eager to showcase their products online.
The majority of individuals spend significant portions of their time in the online realm, frequently turning to Google to search for desired items.
Amidst the ever-changing landscape of digital marketing, Google Ads has emerged as a formidable tool for businesses aiming to effectively engage their target demographic.
This comprehensive guide endeavors to demystify Google Ads, delving into its fundamentals, and operational mechanisms, and offering a step-by-step guide on running successful Google Ads campaigns for clients.
Within this article, I’ll provide an exhaustive overview of Google Ads, explain its functionality, and how to run Google ads for clients.
What Are Google Ads?
Google Ads is an online advertising network that allows businesses to place advertisements on websites, and other digital platforms, including search engine results pages (SERPs) run by Google.
This advertising solution, formerly known as Google AdWords, enables marketers to design campaigns that are specifically targeted to consumers based on keywords, demographics, interests, and online behavior.
Google Ads provides versatility for a range of marketing objectives with a variety of ad forms, such as text ads, display ads, and video ads.
In addition to targeting particular geographic areas and optimizing campaigns for various devices, advertisers may also specify daily budgets.
With its broad reach and precise targeting options, Google AdWords has emerged as a crucial tool for companies trying to stand out online, draw in new clients, and produce quantifiable outcomes in the cutthroat world of digital advertising.
How Do Google Ads Work?
Businesses that use Google Ads bid on terms that are pertinent to their goods or services, and when consumers input those keywords, their ads show up at the top or bottom of the search results.
Advertisers on the site only have to pay when consumers click on their adverts thanks to the pay-per-click (PPC) business model.
This enables advertisers to monitor the efficacy of their campaigns in real time and analyze data like clicks, impressions, and conversion rates, making it an affordable and quantifiable advertising solution.
Google Ads is an effective tool that companies may use to market their goods and services and increase relevant website traffic.
9 Steps On How To Run Google Ads For Clients
9 Steps On How To Run Google Ads For Clients
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Step 1 – Create A Google Ads Manager Account
A Google Ads Manager account, also referred to as an MCC account, offers agencies a centralized platform to oversee numerous Google Ads accounts.
Through this account, users can conveniently access and manage all associated client accounts with a single login.
This streamlined approach aids advertisers in efficiently managing Google Ads clients, thereby saving valuable time.
The advantages of a Google Ads Manager account encompass generating comprehensive reports across multiple client accounts to analyze performance trends, regulating user access and permissions, facilitating simplified billing through monthly invoicing for all managed accounts, swiftly implementing campaign adjustments across various accounts, receiving notifications for any alterations or issues in linked accounts, and seamlessly creating new client accounts via the manager dashboard.
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Step 2 – Meet With Your Client
Primarily, it’s crucial to establish a personal connection with your client to offer tailored service.
Cultivating a robust relationship with them is key.
While face-to-face meetings are optimal, alternatives like Zoom or phone calls suffice.
I prefer initial phone calls with new clients.
These interactions enable you to understand their communication preferences and strategize steps to assist them in achieving their objectives.
Furthermore, you can implement effective communication tactics, like weekly calls, email updates, and perhaps a monthly Zoom meeting.
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Step 3 – Understand Your Client’s Goals
What KPI holds the highest value? Which KPI will campaigns prioritize?
Primarily, your role involves collaborating with new clients to enhance conversions and boost revenue streams for their enterprises.
This entails understanding whether the client’s objectives incorporate various Key Performance Indicators (KPIs) such as sales, leads, and phone inquiries.
For instance, a service-oriented business might acquire new clients through lead forms, phone calls, live chat, and similar channels.
Conversely, an e-commerce platform offering a vast array of products would prioritize sales and revenue generation.
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Step 4 – Industry and Competitive Research
What strategies are your competitors employing? How do their advertisements appear? Which keywords are they targeting in their bids?
It’s crucial to grasp your competitors’ strategies thoroughly to effectively trial similar campaigns.
If rivals are employing Search Ads, Shopping Ads, and YouTube Ads, these avenues are worth exploring for your client’s campaigns.
Furthermore, staying abreast of shifts within your client’s industry is beneficial.
For instance, if you’re assisting an automotive client, understanding the adoption rates of electric cars versus traditional gas-powered vehicles is key.
Identifying demographics with specific vehicle preferences is equally vital.
Who constitutes the primary market for pick-up trucks? And who shows the most interest in midsized SUVs?
Crafting buyer profiles hinges on a deep understanding of your client’s industry landscape.
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Step 5 – Create A Customized Marketing Strategy
Once you grasp your client’s objectives and conduct thorough research, it’s time to propose an initial Google Ads strategy tailored to their needs.
This strategy should be crafted with consideration for both their overarching goals and budgetary constraints.
For clients with ample financial resources, thorough testing across various campaign types is advisable to determine optimal performance.
Conversely, for clients with limited budgets, prioritizing high-impact campaigns like Search Ads and Shopping Ads is key.
As the expert in managing Google Ads for clients, the onus is on you to devise a strategy that maximizes effectiveness.
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Step 6 – Account Access and/or Set-Up
After devising the marketing strategy for your clients, ensure to seek access to their Google Analytics 4 and Google Ads accounts.
Integrate them and establish conversion tracking.
This is crucial for monitoring pivotal actions such as sales or phone calls, facilitating the measurement of campaign effectiveness.
To manage Google Ads effectively, you must incorporate these accounts into your Manager account.
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Step 7 – Setting Up Google Ads Campaigns
In the sixth step, your task involves crafting and configuring campaigns tailored to your client’s needs, ensuring readiness for a successful launch.
Adhering to optimal practices in setting up accounts and campaigns will empower your clients to leverage the full spectrum of features offered by Google Ads.
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Step 8 – Google Ads Reporting
To furnish your clients with precise insights, it will be your duty to dispatch bi-monthly and monthly reports.
These reports will hold significant importance in Step 8, as you work towards optimizing the campaigns.
The availability of precise data is indispensable for your clients to grasp the significance of their Google Ads investment.
Your objective is to assist them in making well-informed marketing choices and attaining their Key Performance Indicator (KPI) objectives.
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Step 9 – Continuous Optimization
In your role, you’re tasked with consistently refining clients’ accounts to achieve optimal outcomes.
Following a week-long campaign period for data collection, you’ll initiate Google Ads enhancements.
Vigilant daily monitoring enables swift issue resolution.
Effective decision-making hinges on precise data and adequate sample sizes.
Monthly objectives include integrating new keywords, and negative keywords, conducting A/B tests for ads and landing pages, and evaluating ad copy, extensions, and campaign configurations.
You aim to maximize the return on your client’s Google Ads investments.
Final Thoughts
Effectively handling Google Ads campaigns for clients necessitates thorough research, meticulous planning, strategic formulation, seamless execution, continuous optimization, and clear communication.
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